Google Search Console is another important tool we use. It is a free service from Google to help webmasters manage their presence in the Google search results. With Google Search Console, you are able to identify problems relating to your Google search rankings. For example, you’ll be able to see if Google can crawl your site. You’ll see which pages have issues getting indexed in the search results. You’ll be able to see if your site is being penalized by Google. It’s an essential tool you’ll be relying on for SEO.