In order to keep track of your campaign and get the data we need, we start by setting up Google Analytics. Google Analytics is Google’s free analytics platform. It will help track the right metrics to understand what’s going on with your campaign. We will specifically pay attention to the Organic Search data for SEO. What’s great about Google Analytics is that it can work for any digital marketing campaign and integrate with many third party tools. So if you’re running a pay per click advertising or email marketing campaign, you’ll be able to track everything in the platform.