July 21, 2015

How to Send Us Big Files Using Dropbox

So you might be new to Dropbox. That’s fine, it’s a really simple file sharing website. It’s the most popular free to use cloud storage system. Great for file sharing, or backing up any files or information you want for […]
March 26, 2015

Making Your Copywriting Sparkle, So That Your Website Meets Its Goals

As you contemplate either revising your business website from wholesale or improving it by tweaking, changing colors, adding graphics, and so forth, you probably also want to take a look at your copywriting. Copywriting is kind of a mystical art. […]
October 2, 2014

How to Make Your Landing Page Work

Creating an effective landing page can help you build your list, measure results and ultimately grow your business in a structured, systematic fashion. But what separates a decent landing page from a really good one? What general principles should you […]
September 18, 2014

Developing a Social Media Presence: 4 Cool Strategies

You just launched a new brick and mortar business, and you want to reach out to potential customers via Facebook, Twitter, a personal blog, and other social media methods. Or maybe you already have a vestigial presence online and in […]
August 18, 2014

Why Content Matters More than Design

Establishing a strong web presence becomes increasingly important as larger percentages of commerce occur online. Many components make up an effective digital strategy, from web design, to social media to content creation. Although all methods are crucial to engaging, keeping […]
February 26, 2013

Attorney Marketing Strategies: Pay Per Click 101

Many attorneys are unsure whether or not PPC can be a profitable investment for them. It’s understandable because the competition can be tough. However, running a campaign in PPC can result in a steady stream of leads and prove to […]
February 10, 2013

How to Guest Blog – A Guest Posting Guide

At first, the idea of guest blogging may seem counter-intuitive. Why should you slave away over a beautiful post and then let someone else put it on their blog? The answer is simple: If done right, your beautiful guest post […]
January 26, 2013

Law Firm Marketing Tips

Law firm marketing is likely the most challenging of any type of marketing in today’s competitive marketing environment. While many retailers are having success by diving into new techniques such as social media marketing, law firm marketing tends to be […]
October 16, 2010

How to Increase Landing Page Conversion Rates

The key to success when trying to increase landing page conversion rates is to keep it scientific. One or two people debating over what elements on a web page should change to improve conversions is a mute point. The opinions […]
October 16, 2010

The Power of Facebook Advertising

After being a long time user of Google Adwords I was a bit skeptical when thinking about Facebook Advertising. Google Adwords has been a tried and true method for marketing and I really saw no compelling reason to look elsewhere […]
October 16, 2010

5 Tips for Marketing your Website Content

So you have written a new piece for your website. Now what? How do you get the most amount of people to read this new page? Hoping that people will just stumble upon your content is not a sound marketing […]
October 16, 2010

Planning a website and what to expect

A successful project begins with careful planning. No matter what the size of the task at hand (whether running errands or plotting for world domination), ample thought needs to be given to the task as a whole before the work […]
October 16, 2010

Putting it all together in the website development phase

In this phase of the website development process all the parts and pieces are assembled into a fully functional website. The design is cut up and coded into a working template, user interface is assembled, custom features are built out, […]
October 16, 2010

Website promotion – lets get the people talking

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on! Internet promotion and online marketing require ongoing care and […]