At the beginning of any website design project, the goals and parameters all seem so clear.
Perhaps you’re looking to revise a small business website and add a shopping cart and other cool e-commerce functionalities. Or maybe you’re hoping to turn your site into a lead generation vehicle and attract new customers using a powerful pay-per-click campaign. In either case, your goals for the site may have started out seeming pretty simple and easy.
However, as you move forward with the project, you may discover that you’re more aesthetically persnickety than you imagined yourself to be. Or maybe other people in your office — or other stakeholders — may argue with you (or with your design team) about the site’s functions, the scope and timeline of the project, etc. You might also discover halfway through the project that your main competitor has been doing something that you want to emulate… or you may worry based on initial testing that the design won’t achieve its commercial goals.
Infighting, indecision, fatigue and frustration with the project can then become its watchwords, and you can watch helplessly as the design price tag ratchets up, your designers get frustrated, and you go home from work at night with a knot in your stomach.
Here are 3 principles to help you regain some sanity and keep a good yolk on the project:
Any website can always be made “better” based on some parameter that we can call “X.” In other words, even if you’ve optimized the website for parameters A, B, C, D, and E, you will not get “X” perfect. The real question you need to be asking is: what are the key metrics which will measure the success of the website? Once you know those, you will have much more specific criteria for evaluating success versus failure.
As a business owner (or manager of a company), you want to maintain control over operations to a maximal extent, not only to protect your company (and its employees, vendors and customers) but also to manage cash flow and just sleep calmly at night. However, you can never predict all the factors that can potentially disrupt your business or website redesign. Do what you can to keep the project on time, on spec, and on budget, but stay flexible and on an even keel.
The extent to which you can find a team that really understands how to do website designs well – and has worked successfully with companies like yours – is to the extent that you will retain control over the project and prevent it from going off the rails.
Please get in touch with the Connective Web Design team today, the top WordPress Developer Los Angeles to discuss how to handle your project to make sure it turns out really well. Call or email for a free consultation!