Whether you’re already knee-deep into revising the contents, structure, flow and design of your small business website, or you’re just contemplating reworking the site, you’re undoubtedly hoping for a smooth and simple process. Perhaps you have “low drama” people on your team; perhaps you’ve already found copywriters and other vendors to handle parts of the process, and you’re pleased by the preliminary conversations you’ve had so far.
But what happens when things start to get hairy? What happens when incoherent copy comes back or a shabby logo design hits your desk, leaving you sighing and frustrated? When and how should you offer constructive criticism? When should you “pull the plug” on a relationship with a vendor (or someone in house) and find a new person or team to assist?
These are prickly questions, and the answers could have profound ramifications not just for your website’s look and feel but also how your company functions in the months and years ahead. It’s easy to go wrong in both directions. For instance, you could be too lax and too forgiving with a vendor and wind up with a product that doesn’t look good… or things could “come to a head” and explode into a fight once you eventually, begrudgingly acknowledge that the work is substandard. On other hand, if you are too quick to fire or to give criticism, you could lose good people and also set your project back for no good reason.
Obviously, the clearer you are about the purpose of the design and the copy — and about the principles by which you want to govern the process — the better. As they say in sports, the best defense is a good offense: by doing proactive work upfront and getting everyone in line with your vision, you won’t have to criticize and cajole as much.
That said, here are some other general strategies to help you keep things on track:
To maximize the effectiveness and beauty of your site, call the experienced team here at Connective Web Design for a free and thorough site evaluation as we’re the top Los Angeles Web Development Company.