Reaching more than three-quarters of the U.S. population, the internet is a powerful marketing channel for small businesses. Using it, you can educate prospects about your business’s products or services, nurture prospects through your sales funnel, build a stronger and more recognizable brand and generate more sales. Although there are companies that specialize in digital marketing and advertising, there are other ways to promote your small business online with DIY Marketing.
Promoting your small business online begins with launching a website. According to BigCommerce, 46 percent of U.S. small businesses don’t have an official website. Without a website, though, customers won’t be able to easily find your business online. You can get a basic website up and running using an open-source content management system (CMS) like WordPress, Drupal or Joomla. After installing the CMS on your server and configuring the nameservers, you can log in to your site’s admin area via the login URL to update the design and publish new pages of content.
Of course, a website is only an effective marketing tool for your small business if people see it. If no one visits it, a website won’t help your business achieve its goals. You can attract visitors to your website by optimizing it for search traffic. Known as search engine optimization (SEO), it’s intended to increase your site’s rankings in the search results. When your website ranks on the first page of Google and Bing for relevant keywords with high search volume, more people will visit it.
Here are a few ways to optimize your business’s website for search traffic:
Another online marketing idea is to start an email newsletter. Email often ranks as one of the most-effective marketing channels for businesses. Once a user has provided you with his or her email address, you can send them emails until they unsubscribe to your newsletter. If your website is powered by WordPress, you can easily set up a newsletter using a free plugin like Newsletter. The secret to effective marketing with an email newsletter is to provide recipients with useful, valuable information rather than only advertorial messages.
You can use social media to promote your business online as well. Don’t just blindly post content to all the top social media networks, however. For best results, focus your efforts on the network used most frequently by your business’s target audience. Facebook, for example, reaches more women than men while YouTube reaches the largest number of young adults between 18 and 24 years of age.
Finally, purchasing search engine ads can display your business and its website in front of thousands of highly targeted users. Google AdWords, for instance, is an advertising program that allows you to create and buy custom ads that display in Google’s search results.
It takes time and energy to market your small business online. But if you follow a strategic approach that includes SEO, email, social media and search engine ads, you’ll achieve marketing success. But if your business needs more advanced tactics, or need someone to take care of these things for your business, feel free to contact the team at Connective Web Design today.