Trying to figure out how to build a search engine optimization (SEO) campaign from scratch can be overwhelming. But that shouldn’t stop you from getting started with your SEO campaign. There are five simple things that you can do on your site to boost your site’s rankings. Best of all, these tactics can all be done in less than an hour. Without further ado, here’s the first of the SEO tips.
Tip #1: Make Sure Your Onpage Factors are Properly Set-Up
The easiest thing you can do is to work on your onpage factors for all of your pages. You want to start with making sure that your target keyword is the title tag for each page. Then you’ll want to move on to the meta description. While the description won’t help your rankings, but making sure it’s enticing, specific, and relevant will get users to click on your listings. From there, you want to use keywords in your h1 tags, place proper keywords in the image alt tags, and make sure that the URL of the page includes the keyword (i.e. https://www.weddingfavors.com/beach-wedding-favors.html).
Tip #2: Optimize for Mobile and Improve Your Site’s Loading Speed
The first thing you want to do to your site is to optimize for mobile users. It’s estimated that 50 to 60 percent of searches are made on mobile devices, so you have no excuse not to do it. Using a responsive theme is a start but it’s not enough. You’ll want to go further by making sure the buttons are easy to click, changing the layout to make it easier to browse, using readable fonts, and formatting content for mobile screens just to name a few things.
The other part your site’s loading speed. Loading speed is actually a ranking factor now, so it can’t be ignored. You want to do several things to improve loading speed such as compressing your images and other media files, using browser caching, minifying your HTML, and even getting a virtual private or dedicated server. Neil Patel has an amazing guide that lays out all the things you can do to improve your site speed here.
3. Improve Your Site Structure
Site structure is a part of SEO that many people tend to forget about. Making sure that all of your pages are getting link juice from your homepage is essential to increasing their rankings. What tends to help is to build a site using a silo structure. This breaks down your site’s pages into themes and categories while passing link juice from your homepage to all of the pages. Another thing you can do to help your pages rank better is to use breadcrumb links and internally link to other pages when contextually relevant.
4. Focus on Quality Content and the User Experience
There seems to be evidence that Google favors content that is well themed and has a higher word count than average. It helps to use free tools like LSI graph to integrated related keywords into your content. You’ll then want to audit your website for pages with thin or low quality content and rewrite them so that the add value to the user. Now you may think user experience is not that important as long as the content and onpage optimization is all there.
But this article by OptinMonster shows that Google has been tracking various user experience metrics. This includes clickthrough rate which indicates your page is relevant to the search intent, bounce rate which is correlated to the browsing user experience, and dwell time which tells Google that you are providing value to their users. Not all of these are ranking factors yet but it’s very likely that some influence rankings and more of them will be utilized in the future.
5. Gain Easy Backlinks by Identifying Common Backlinks
An easy way to get backlinks is to use tools like ahrefs to analyze your competition’s backlink profile and capitalize on links that are easy to acquire. How do you go about doing this? Simply compare the backlink profile of your competitors in the top 10 search results and find common backlinks between them. In many cases, these links were acquired because they were easy to get. It may be from a publisher that’s accepting a lot of content submissions, a niche site that accepts many guest blog posts, or a wiki page that allows you to contribute to the growing resource.
These 5 easy SEO tips are all doable in under an hour, especially for smaller sites that are only a few months old. It doesn’t take much to see big leaps in your rankings. Sometimes a few tweaks an hour a day can make a big difference.